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Handbook
CEO and Founder of Flux Trends, renowned trend analyst Dion Chang unpacks his trade, sharing the secret to understanding and using trends for the benefit of your business.
CEO and Founder of Flux Trends, renowned trend analyst Dion Chang unpacks his trade, sharing the secret to understanding and using trends for the benefit of your business.
Dion Chang Teaches
The last decade has seen the most disruptions globally than ever before. The pandemic has accelerated even those advancements we thought we wouldn't see for many years yet.
Underlying all these changes, are trends that analysts and futurists can spot from years away. But what does it all mean for entrepreneurs and how can we recognise and interpret these trends to benefit our businesses? South Africa's foremost trend analyst Dion Chang unpacks.
Dion's journey has always been inspired by curiosity.
He particularly enjoys the startup phase of starting a business, a passion that led him to start Flux Trends.
He also credits being an outlier for helping him seek out more than what meets the eye.
Trends analysts shouldn't just focus on the shiny, newest tech and innovations.
Analysing trends goes much deeper - it's about picking up on the nuances others can't see.
It's particularly important for entrepreneurs to keep an eye on trend within their industry as well as all related industries.
The disruptive nature of doing business now means entrepreneurs must always be aware of what's happening around them.
It's especially the subtle, non-tech disruptor that one must keep an eye on.
The underlying trends tend to catch many entrepreneurs unaware because they're too focused on popular, often less relevant trends.
Gen Zs are is represented by people born in 1994, we locally refer to as our born-frees.
What's remarkable about them is that they are the first digital natives of our age.
Being born in the internet age has made them curious, more empathetic, and prone to being the change instead of waiting for it.
The key to staying informed is curiosity.
Read everything and anything - even when it's unrelated to your industry.
It's also to keep an eye on trends in industries that are connected to yours.
There is a new understanding that work and place of work are not mutually exclusive.
This will see more people being able to design their work around their life instead of the other way around.
The emphasis on purpose, sustainability and humanising business will continue to grow.
If you run a business, you need to look into the contactless economy and where you fit in - even if you're not in retail.
A new position that many companies will now be unable to do without is a Head of Remote.
Businesses will have to show empathy and go the extra mile with their services and products.
There is no time to be complacent about your business in the current climate. Stay on your toes.
Your business 5-year plan from 2 years ago is not relevant anymore, just as your 5-year plan from this year may not be relevant in 5 years time.
You need to be prepared for all kinds of scenarios as far as your business goes because the disruption is far from over.
Fake news is rampant online, made worse by the fact that we've all been plugged in during the pandemic.
It's, however, very difficult to manage in a business because the last thing you want is more rules for your employees.
Stepping away from social media from time to time can also help as that's where a majority of the fake news lives.
Like fake news, deep fakes are fast gaining traction in the online space.
One of the more worrying tech advances out there, it puts a lot of people at risk.
The commercialisation of deep fakes is particularly worrying and is in practice in some countries already.
Dion Chang shares his secret ingredient.