Business
Emmanuel Gamor
11
21:22
Handbook
A one-size-fits-all strategy doesn't work in Africa. Emmanuel Gamor, host of the podcast Unpacking Africa and former YouTube Manager for Ghana, unpacks what it takes to do business in Africa sustainably.
A one-size-fits-all strategy doesn't work in Africa. Emmanuel Gamor, host of the podcast Unpacking Africa and former YouTube Manager for Ghana, unpacks what it takes to do business in Africa sustainably.
Emmanuel Gamor Teaches
Africa is entering a new era, as even more of the continent's growing population gain access to technology and the internet. How we go about this golden age will not mirror that of our counterparts in the developed world and cannot be expected to.
In ten inspiring lessons, Emmanuel Gamor reveals what it takes to do business in Africa, impactfully and sustainably.
Business in Africa
See moreEp 1: Can You Share An Overview Of How You Became So Passionate About The African Business Ecosystem?
Emmanuel has a multicultural background, being born in Ghana and spending time in the US.
Through his parents, he's also part Sierra Leonean and Togolese.
Emmanuel believes nothing can compare to Africa's unique and vibrant energy.
Ep 2: From Your Unique Experience Working Across Africa What Excites You The Most About The Continent?
Africa is attractive for its natural beauty but it's more than that.
There's are unique 'vibes' that you get here that you can't get anywhere else.
For entrepreneurs, there are plenty of areas to innovate and create a positive impact.
Ep 3: What Is A Common Strategic Mistake That Businesses Make In Doing Business With Africa And What Must We Learn From It?
A one-strategy-fits-all approach does not work in Africa.
This is the misjudgement many companies make when they set here.
Emmanuel advises against this sort of fixedness when it comes to business strategy in Africa.
Ep 4: What African Sector Are You Most Excited About?
Africa is starting to boom in many sectors as our population and connectivity grows.
Emmanuel is particularly proud of the creative sector that is doing well despite being so under-supported.
There is opportunity for entrepreneurs who want to scale up while maintaining quality.
Ep 5: How Should We Respond To The Pending Population Explosion In Africa?
Looking at Africa through a westernised lens creates devalues what it has to offer.
We need to relook what we consider to be formal and informal business on this continent.
Only then can we empower ourselves and realise that the world has much to learn from us.
Ep 6: How Can We See Africa's Diversity As An Opportunity Rather Than A Challenge?
Our diversity should be considered an opportunity rather than a challenge.
There is no place quite as diverse as Africa, and there is power in accepting that.
Only in our differences can we find what we each lack.
Ep 7: Why Is It Important To Think About Community In The African Context?
Community is a great foundation for impactful entrepreneurship.
You want to be able to collaborate and tap into other resources on your journey.
Emmanuel believes the more we focus on community, the more we can project our future as a continent.
Ep 8: How Should We Tackle The Language And Cultural Disparities In Africa?
Actions can be louder than words and there are many ways to communicate non-verbally.
Despite the multitude of languages and culture in Africa, we've managed to keep it relatively together.
As far as barriers, there are apps and translators to resolve that.
Ep 9: How Should We Approach The 4th Industrial Revolution 4IR In Africa?
The fourth industrial revolution will not and should not be expected to be the same for everyone.
We all have different contexts in which 4IR can be applied, and Africa is no different.
4IR might look like Minority Report in some regions of the world, and like Wakanda in others.
Ep 10: How Can Africa Become More Competitive As A Region?
Africa is not economically placed to dominate markets yet.
Despite all the conversation, there is little investing happening here.
Despite this, we have enough success stories to stay encouraged.
Ep 11: What is Your Secret Ingredient?
Emmanuel Gamor shares his secret ingredient.