Jason Bagley

Jason started off with a website-building agency but was forced to pivot when the industry became saturated.
Looking at his books, he was shocked to discover that their happiest client only required one thing from them - newsletters.
This sparked the idea to specialise in email marketing, which is what Jason excels at today.

The difference between an email campaign and using other platforms is that with email, you own your audience.
Your email list is compiled and owned by you, allowing you to put it to multiple uses.
Unlike, say, social media where the rules and the platform itself are so regularly updated you can't predict what's next.

Email is the misunderstood middle child of marketing.
Everybody disregards it and very few can do it right.
It's basically using what is considered an old fashioned communication tool to send great content to a tailored audience.

The first step is getting your database together.
You can build a list from your existing contact list - include friends, family and even ex-clients.
Next is sending the content out. Jason recommends MailChimp for its ease of use. Plus, it's free to use.

At the bare minimum, your newsletter needs to address the receiver by name - know your audience.
There are varying levels to which you can do this, from a simple first name to amazon-level familiarity.
Be honest with your audience when requesting more info - the more transparent you are the stronger your list.

Automations are functions your email system can perform without manual input from you.
A welcome response every time someone subscribes is a good one for newsletters.
You can also automate prompts for your e-commerce site, to remind users who've forgotten items in their cart.

For basic newsletters, Jason recommends MailChimp which is free and easy to use.
His favourite tool though is Campaign Monitor which, because it's paid for, delivers a more seamless experience.
Jason also suggests Drip, ConvertKits or Intercom for automations where they are not built-in.

Your newsletter database is gold - keep it organised and updated.
A double opt-in is essential if you want to get more information about your audience.
Set an expectation with your newsletter and be consistent in delivery.

Email lead generation is different from email marketing in that it has expectations, an eventual call to action.
At the end of the interaction, you want them to hear what you have to say.
Knowing exactly who to contact is essential to this strategy -LinkedIn Navigator is a great tool for this.

The trick with cold emails is getting to the point.
Forget the ruffles and let your potential client know that you know what worries them the most.
And, coincidentally, you're there to help them unpack it, if not solve it - put that in an email.

Jason Bagley reveals his secret ingredient.