Business
Nicole Capper
11
30:14
Handbook
Nicole Capper, VP sales at Humanz, reveals the immense value that influencer marketing can add to an integrated marketing campaign.
Nicole Capper Teaches
Proper influencer marketing is the magic that happens when the right creative teams up with the right brand and is given a free hand within clearly defined guidelines and performance targets.
Nicole generously shares her own experiences with fame and influencer marketing, and provides entrepreneurs with practical advice on how to get started in this form of marketing that, when handled correctly, can deliver huge returns on small budgets.
Influencer Marketing
See moreEp 1: How Did You Start Making Changes In Your Life?
Nicole entered Mrs South Africa to push herself out of her comfort zone.
She started working with a mentor to acquire the skills she needed.
Having won the competition, she wanted to use the platform as a way to add value.
Ep 2: How Did You Get Involved In Influencer Marketing?
Nicole found her creative passion working as a pharmacist in a medium-size company.
She started a boutique marketing agency that dabbled in influencer marketing.
She sees influencer marketing as a powerful vehicle for brands and creatives alike.
Ep 3: What Perspective Do You Have For Those In The Public Eye Who Battle Anxiety And Mental Health?
Influencers are prone to anxiety because they live in the public eye.
The best you can do for yourself is to get a coach or a mentor.
Distraction, direction and consistency are good habits to break negative thought cycles.
Ep 4: What Do You Do To Stay Grounded?
Don’t take yourself too seriously, then your mistakes don’t matter so much.
Distract yourself with something as simple as breathing.
Realise that much of the pressure we feel, is self-inflicted.
Ep 5: How Do You Stay Focused On Your Goals?
Increase your capacity.
Don’t give yourself labels.
Achieve more by setting priorities for every day.
Ep 6: What Are Some Metrics Used To Select An Influencer?
Companies cannot only look at an influencer’s number of followers.
You have to analyse the influencer’s audience to determine brand fit.
Increasingly influencers realise they have to be authentic and transparent.
Ep 7: How Do Influencers And Brands Balance Authenticity With Brand Message?
Influencers have to disclose when they do an ad or gain from a campaign in any way.
As a brand, you have to vet the influencer you want to work with.
The Humanz marketplace is a safe space for influencers to grow and find the right jobs.
Ep 8: How Can Startups Use Influencer Marketing?
Influencer marketing is the most accessible form of marketing for a startup.
It costs less and offers more value.
Nicole longs for the day when influencer marketing is budgeted for first and is recognised as a business.
Ep 9: How Are Influencers Measured?
The creator economy is exploding because of the value it delivers.
Influencers have to prove ROI.
One way of measuring is UTM codes.
Ep 10: What Are The Different Levels Of Influencers?
Celebrities and public figures are at the top of the influencer paradigm.
Micro nano influencers have far fewer followers, but get far more engagement and better conversion rates.
The secret is to find and develop your niche as an influencer.
Ep 11: What Is Your Secret Ingredient?
Nicole Capper reveals her secret ingredient.